Research On Marketing Strategy Of Sweeping Robot Products Of Cloud Whale Intelligent Technology (Dongguan) Co.LTD

In recent years,the domestic service robot market has experienced a tremendous surge due to the expansion of China’s economy,the augmentation of wages,the progress of science and technology,and the growth of consumer demand.Notably,sweeping robots,which are used for cleaning small households,have seen an exponential growth.Capital-endorsed brand manufacturers and burgeoning industry players are actively organizing the sweeping robot market segment,thus creating a more and more competitive atmosphere in the sector.After six years of development,Cloud Whale Intelligent Technology(Dongguan)Co.,Ltd.has grown into a well-known sweeping robot industry in China and has achieved market leadership.The intensifying competition between brands,coupled with the growing number of industry participants,has caused the homogenization of products in the market to become increasingly serious.This has caused the company’s brand advantage to gradually weaken,making it difficult to maintain its market dominance.To ensure sustainable growth,the company must strengthen its brand building,for it is only through this that the competition will ultimately prevail.,Cloud Whale Intelligent Technology(Dongguan)Co.,Ltd.To remain at the forefront of the industry,marketing programs must be actively improved,brand image and value should be bolstered,and an offensive stance must be taken to ensure immunity in the intricate market competition.To begin,this paper employs the literature research technique to summarize and arrange the studies of Guan Qian’s marketing by both domestic and foreign scholars,and elucidates the utilization of marketing.Subsequently,the internal and external milieu of Cloud Whale Intelligent Technology(Dongguan)Co.’s marketing is explored.,Ltd.is analyzed,and the feasibility of Cloud Whale Intelligent Technology(Dongguan)Co.,Ltd.The marketing strategy of Cloud Whale Intelligent Technology(Dongguan)Co.is clarified to enhance its efficacy.Subsequently,the case analysis technique is employed to assess the issues in content planning,production,distribution,and enhancement of the sweeping robot’s content.,Ltd.,and the optimization measures are proposed in order to provide a feasible marketing strategy for the sweeping robot of Cloud Whale Intelligent Technology(Dongguan)Co.,Ltd.this thesis aims to enhance the brand competitiveness of K Company’s brand competitiveness,improve customer loyalty,and achieve good word-of-mouth communication through the research on its marketing strategy of sweeping robots.This paper provides invaluable insight into the advancement of content marketing and network integrated marketing in the ever-growing robot sector.