The Research On The Alienation Of Human Consumption In Contemporary China

For a very long time,China has been a nepotist society where the idea of“courtesy demands reciprocity” prevails,which leads to the fact that human consumption has a special and complicated meaning in China.In China,human consumption has always been playing an important role in promoting interpersonal relationships,and the consumption in human relationships has always been a huge part of people's daily expenses,to which,some people always enjoy,but others constantly complain.It is no doubt that modest and rational consumption can promote interpersonal contact and build a more harmonious social atmosphere.However,with the rapid development of social marketing economy and the rising of people's living standard,combined with some cultural and social reasons,human consumption has now been alienated,for example,becoming more instrumental,growing popular among young people,and breeding political corruption.All of these show that human consumption has deviating from its original intention.So,studying the contemporary human consumption in China is an extremely important and urgent issue.Based on Marx's theory and loads of documentation and materials at home and abroad,this thesis attempts to analyze the alienation of human consumption in China,and tries to adapt Marx's theory to solve the problems in China.The first chapter states the research background,research meaning,research status at home and abroad,and the innovation point of this thesis.The second chapter mainly talks about the theory of the thesis-Marx's and its developer's alienation theory,which is the cornerstone theory of this thesis.Through three typical cases,the third chapter discusses the manifestation and reasons of Marx's alienation theory.The last chapter expounds the negative influences resulting from the alienation of human consumption,and tries to offer some proposals to bring the alienated human consumption back to its original track,which will truly promote interpersonal relationships,help to eliminate the unhealthy tendencies,and in the end,to establish a harmonious society.