A Study On Visitors' Cognition Of Thailand National Parks

The establishment of national parks is to protect natural resources and ecological environment,protect biodiversity,maintain ecological balance,meet the continuous needs of human development at the material and spiritual levels,and achieve sustainable social,economic and environmental development.This is very consistent with the current popular "advocating nature" and "returning to simplicity and simplicity" tourism mode,but also a major direction and trend of tourism development in various countries.Thailand has established national parks and wildlife reserves in order to protect the declining low-resource ecological environment.The Thai government has chosen some areas to be declared as "national parks" and "wildlife reserves" by law to deal with the environmental problems brought about by the rapid development of social life,so as to achieve the purpose of protecting the environment.With the passage of time,laws and regulations are formulated to suit the nature reserve.In this way,Thailand's national parks have been developed in a virtuous circle.At the same time,tourists and visitors should also understand the cognitive aspects of tourism,understand and grasp the connotation of national parks and the characteristics of their resource value.It is of great significance to promote the protection of National Park relics and the construction of national parks.This study chooses Khao Yai National Park in Thailand as the research background area.Firstly,it summarizes the research progress of tourist awareness and eco-tourism in Thailand and China,introduces the concepts of tourism awareness and eco-tourism.Secondly,on the basis of consulting the staff of Khao Yai National Park,it focuses on the core issues,and deeply understands visitors' tourism awareness of Khao Yai National Park and visitors' entry into the county.Questionnaire survey on post-national Park behavior and visitors' satisfaction with the supply of tourism products in Khao Yai National Park was conducted.The data were analyzed by SPSS22.0 software and further explained by mathematical statistics.Finally,the following conclusions were drawn: 1)Most of the visitors to Khao Yai National Park came from China,and there were more males than females,aged 21-30 years,who were taught.The degree of education is mainly undergraduate,so the average income is below 4000 yuan.2)In terms of tourism behavior,most of the visitors' information comes from the Internet.They are basically the first time to visit Khao Yai National Park.They stay for about 2 days.The cost of tourism planning is less than 1,000 yuan.At the same time,they are willing to introduce Khao Yai National Park to their friends.3)Visitors' perception of tourism can be divided into three aspects.Generally speaking,visitors' perception of tourism in Khao Yai National Park is very favorable.Finally,according to the results of the study,suggestions for improvement are put forward as follows: 1)During the holidays,staff should be added at various service points in order to provide knowledge about tourism and understand national parks,including preventing and curbing violations of regulations;2)there should be clear signs and road signs in scenic spots(English,Chinese road signs).To this end,this study proposes: to continue to maintain high-quality service level;to strengthen the awareness of sustainable development of visitors to national parks,development is also in line with the relevant national park laws of Thailand;to increase publicity and promotion efforts in the Thai National Park market,establish perfect marketing channels and other countermeasures.