A Study On Tourism Attraction Of National Park

Taiwan Island, which lies in the southeast of mainland China, has beautiful scenery, and species diversity here is also quite high. This make it has favorable natural environment conditions to set up national parks. Taroko national park is located in the east of Taiwan, and is known as one of Taiwan’s eight major "national park" tourist attractions. As a combination of indigenous culture of eastern Taiwan and natural scenery, tourism value here is growing. Taroko national park enjoys a high reputation not only in Taiwan Island but also all over the world, which attracting enormous domestic and overseas tourists every year. By contrast, in mainland China, although we have established virtual reserve systems, such as nature reserves, landscape and famous scenery spots, etc., there still have big gaps with the international standard. Until October 2008, the Environmental Protection Department of the People’s Republic of China and China National Tourism Administration approved to set up the first "national park" pilot of mainland China-"Hei Longjiang Tang Wang He National Park". Under this background, the analysis of tourist attraction influence factors and the characteristics of tourists in Taroko National Park, not only has significant reference value for the subsequent development and management of Taroko National Park, but also has important significance for the founding and establishing operation mode of national parks in China.The paper is divided into seven chapters:The first chapter is introduction section. It explicates the basic background and the significance of the research, and put forward the main problem of this study aiming to solve. It also summaries and borrows domestic and foreign relevant researches and theories to establish research framework and scopes.The second chapter illustrates the concept and standard of national park, and introduces the background, development course and status quo at the same time.The third chapter confirms attraction factors according to important literatures and preliminary research results at home and abroad, and gives them explanations.The fourth chapter designs questionnaires for mainland and Taiwan tourists respectively according to attraction factors that determined, and then modifies the questionnaire according to the pretest analysis results. After that, using the revised questionnaire, the paper started the formal investigation. By using SPSS software, this chapter also analysis surveyed visitor sample characteristics.The fifth chapter is quantitative analysis. By analyzing the result of the formal questionnaire though SPSS, this chapter determines the mainland and Taiwan tourist attraction factors and classifies tourist groups respectively. And then gives interpretation and makes comparison, in order to analysis the difference between them.The sixth chapter is based on the analysis of the fourth and fifth chapter, and puts forward suggestions for the improvement of tourist attraction of Taroko National Park. Besides it also give enlightenments for the opening and construction of national park in mainland China.The seventh chapter summarizes the analysis result of this paper and proposed study shortcomings.