Research On Marketing Strategy Of Agricultural Intelligent Device Of A Company

With the development of society,the development of science and technology and the diversification of customer demand,the marketing environment is becoming more and more complex,and the marketing activities of enterprises are also required to be higher.Company A is an agricultural intelligent device R & D,production,System development and integration of specialized enterprises in the country vigorously promote agricultural intensification,industrialization and information strategic opportunities period,the company has made remarkable achievements,but also facing severe market competition and challenges.The traditional relational marketing model and strategy can neither support the rapid development of the company nor meet the requirements of the company's long-term strategic planning.Constructing a project-based marketing model meet the industry and making effective marketing strategy are the important problems to be solved urgently.Based on the characteristics of intelligent devices and software products,this paper summarizes and analyzes the current research situation at home and abroad,clarifies the agricultural intelligent and agricultural intelligent devices and their classification,expounds and summarizes the relevant theories of marketing,including 4PS 4CSC 4RS 4VS and STP theory.This paper analyzes the marketing situation and influencing factors of agricultural intelligent device in Company A,points out the existing problems,and aims at the agricultural intelligent device of Company A,this paper analyzes the macro-environment of marketing from political law,economic,social and technical aspects,and analyzes the threat of existing competitors,potential competitors,the substitutes' threat,the supplier's bargaining power and the buyer's bargaining power by using Porter's five-force model.This paper analyzes the advantages,disadvantages,opportunities and threats by using the SWOT analysis method,and determines the marketing strategy of the agricultural intelligent device of the company,including the advantage opportunity strategy,the inferior opportunity strategy,advantagethreat strategy and inferior threat strategy.On the basis of market segmentation analysis,the target market and position are determined for company A,and marketing mix strategy is formulated from four aspects: product,price,channel and promotion,this paper puts forward some safeguard measures from marketing culture construction,marketing team building,marketing control and marketing management and other aspects.The aim is to improve the marketing ability and expand the market for company A To maintain competitive advantage and achieve sustainable development to provide practical guidance.