Research On Development Strategy Of Xingtai JKL Group Company

In recent years,with the development of the market economy,China’s real estate industry has been greatly developed and the national economy has been improved.Real estate and the national economy are mutually promoting common development and progress.Therefore,China has also issued various policies to support the development of real estate and macro-control the development of real estate.At present,with the development of social politics and economy,the pace of development of the real estate industry has been accelerating,but many uncertain factors have also proliferated,resulting in increasingly fierce competition in the real estate market.Therefore,in such a market environment,in order to make the real estate industry develop smoothly,scientifically and healthily,every real estate company should make corresponding strategic plans for its own development.Therefore,for all real estate companies,they should establish strategic awareness,strengthen strategic management,tailor the actual strategic development plan for their actual situation,and reduce risks for enterprises in order to achieve sustainable development.This paper takes Xingtai JKL Group Company as an example to discuss its development strategy.Firstly,the paper expounds and analyzes the theoretical basis of the development and strategic development of the real estate industry,and then emphatically analyzes the internal and external environment of Xingtai JKL Group’s real estate development.Find out the important conditions and decisive factors that affect the development of enterprises.Third,after systematically analyzing JKL’s development environment,the company’s organizational structure,development direction,human resources reserve and development potential are analyzed and sorted out in combination with the internal and external environment,and the current internal disadvantages,resource status and bottlenecks encountered in the development of JKL are analyzed.Then,the strategic development of JKL is studied by using PEST model and SWOT analysis method,and accordingly the strategic development plan of JKL is formulated,and the futuredevelopment strategy of shifting from real estate industry to commercial logistics industry is put forward,with suggestions on the implementation conditions and implementation guarantee of the strategic plan.In order to ensure the smooth implementation of the strategic plan.