| Enterprise development strategy is about the development of the enterprise,is to the enterprise development strategy in long-term and integrity,sexual problems scientific practical counsel,innovative,unique,simple solution.The current real estate market is facing a new development environment,increasingly fierce market competition,real estate development enterprises need to develop a set of scientific and effective development strategy,in order to better alignment in the process of developing direction,consolidate ability,steady progress.Enterprise development strategy is by the enterprise development strategy features decision.Based on the related theory and operating characteristics of the real estate industry,to study and formulate the ST real estate development group future 10 years of development strategy in the future.First of all,introduced the ST real estate development group present situation;Secondly,analyzed the external environment and internal conditions of ST real estate development group;Third,ST real estate development group was determined by the SWOT analysis of strategic positioning,strategic objectives and development idea in stages;Finally,On the basis of the above ST strategic safeguard system of real estate development group,including control mode and organization structure optimization,function guarantee system security system and enterprise culture.In this paper,by using relevant economic models of enterprise strategy analysis,around the strategic transformation,railway real estate enterprises develop with characteristic of railway real estate enterprise development strategy.The SWOT analysis method is applied to study the common enterprise development strategy at home and abroad,but the applications of railway real estate enterprise has its uniqueness.This paper aims to enhance the market competitiveness of ST Real Estate Development Group Co.,Ltd.,to ensure the sustainable development of enterprises. |
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