Research On The Development Strategy Of Jointly Developing Future Education Company

Enterprise strategy is the action guide and development thinking of enterprises in a certain period of time in the future.Scientific development strategy plays an extremely important role in the development of enterprises.With the change of our country’s economic and social environment,psychology has been widely used,and the training market for relevant practitioners is vast.However,training institutions in the field of psychology are developing extensively and competing fiercely at present.In this context,training institutions need to plan their future development and take into account curriculum design,teachers’ strength,operation and service in order to achieve sustainable competitive advantage.As a professional training institution in the field of psychology,X Education Company needs to clarify its development strategy and guide its further development under the above circumstances.Firstly,this paper expounds the research background,significance,literature on enterprise strategy and development strategy of education and training institutions.And the enterprise strategy and related strategic analysis tools are sorted out and summarized.Based on PEST analysis,Five Forces Model,EFE,IFE and other strategic analysis tools,this paper analyses and evaluates the internal and external strategic environment of X Education and Training Company.On this basis,this paper proposes that X Education and Training Company should implement a growth-oriented development strategy.By fully integrating the company’s internal resources and capabilities,aiming at market vacancies,and timely in-depth development of products in the field of psychological training.Base on the local market,use the Internet platform,expand the influence of enterprises,enhance brand awareness,and continue to grow bigger and stronger.And from the brand,based on the alumni marketing channels,curriculum innovation and development,human resources,Internet + and other areas,the detailed functional strategy is put forward.At the same time,this paper puts forward the implementation guarantee from three aspects: the system guarantee,the active promotion from the management,the establishment of strategic evaluation and adjustment system,and promotes the effective implementation of X Education Company’s development strategy.