Research On The Development Strategy Of Huiquan Education & Technology Co.,Ltd.

During the "tenth five-year plan"peariod, our country's education develops vigorously, and the non-academic educational training plays a great role in our national education system.As the education develops fast and healthy ,education industry,which is beneficial not only to the country but also to the people,contains huge opportunity and shows its infinite development potential gradually.As a young teacher, who is engaged in the secondary education for 14 years,the author resigns and starts a company which is devoted to educational service.He wants to fulfill his belief that scientific fine joyfull education makes high ability as well as high score .The company he established in May 2006 is Huiquan Education & Technology Co.,Ltd., and its registered capital is 100,000Yuan. The company plans to provide Non- academic Educational Training to elementary and middle school studentsNowadays, the non-academic educational training market is directing into marketing-divided, brand-managed and chain-business, which is inevitable to re-allot the market.How to get competitive advantage by the competitive strategy and get further development and expansion by the developmental strategy in the fierce markets? That's a serious problem for Huiquan Education & Technology Co.,Ltd.during its competitive and developmental period. Therefore, it is significant to research, construct and implement the strategy for Huiquan Education & Technology Co.,Ltd. by the theory and tools of strategy management.By using the theory and pattern of strategy management for reference and combing the market's actual competitive and developmental environment, this thesis fully researches the analyzing of strategy environment, the strategy selecting and actualizing. At the beginning, this article summarizes the external strategy environment, vocation environment, inner key conditions and ability with the analyzing tools PEST, Porter's 5 Competitive Model and Inner Key Factors. This is aimed to generalize the opportunity and threat, the strength and weakness of the organizations.After the evaluation and choosing of the strategies for Huiquan Education & Technology Co.,Ltd., this thesis attempts to determine on the strategies which goes well with its present situation.These strategies are the Difference Focusing Strategy, the Concentrative Strategy. Also we discuss the Brand Strategy as assisting strategy. Finally, we discuss the guarantee measures on how to make the implementation of strategy smoothly, which ensure its successful actualization , and which set up the Controlling System and Performance Evaluation System to strengthen the strategy controlling.By utilizing the research pattern of strategy management, this thesis is aimed to search after and establish the strategy management pattern for Huiquan Education & Technology Co.,Ltd., and instruct it to win its competition and development in Non-academic Educational Training market.