Research On The Category Management Of E-commerce Platform Of J Company

Internet technology has spawned the rise and development of e-commerce.The development of e-commerce platform is swift and violent,which leads to a large number of entity stores recession,but e-commerce competition has entered the stage of incandescent,very severe.Topic research,electricity supplier category management,for the electronic business platform to improve competitiveness is of practical significance.This paper starts from the basic theory of business platform and category management,expounds the development and function of electronic business platform;then,the PEST through the analysis of current situation of J e-commerce platform,and finds out the existing main problems;further,combining with the practice of J company,and puts forward some countermeasures and suggestions of its e-commerce platform category management optimization,in order to help improve their performance.