Research On The Development Strategy Of A Financial Leasing Company

Financial leasing is a new financial tool,originating in the United States in 1950 s.The establishment of the American leasing company in 1952 marked the beginning of financial leasing.Financial leasing is one of the five major financial forms which are tied up with bank credit,direct financing,trust and insurance.It has become the third largest financing mode after capital market and bank credit in the world.At present,in the world,North America(37.9%),Europe(37.7%),and Asia(20.1%)are the main body of the world rental market.With the rapid development of the world economy,China has ranked second in the world renting industry,which is the largest country in the Asia leasing industry.The development of China's financial leasing industry is strong,the main business is healthy,the comprehensive strength is continuously enhanced,the innovation capability is continuously strengthened,the sources of funds are diversified,and the financing channels continue to expand.However,in the past two years,with the macro economic downturn,a series of problems in the development of the industry have been gradually highlighted.In order to cope with the increasingly fierce market competition,the A company must formulate its own development strategy to ensure that the company could continue to develop steadily.Through the using of PEST model and Porter's five-force model,combined with SWOT analysis,this paper puts forward relevant strategic design and strategic implementation guarantee recommendations for A financial leasing company,which makes A financial leasing company developed faster and better.In summary,the most important direction of Company A in the future development should be based on the following two aspects:On the one hand,it is necessary to strengthen the company's marketization and specialization progress.We should increase the market share and market recognition through rapid expansion in both horizontal and vertical directions.At the same time,accelerate the promotion of specialized cross-border financial leasing business model,form core competitiveness,and seize the cross-border leasing market in Guangdong,Hong Kong and Macao to form different advantages.On the other hand,Company A should actively expand the source of funds,reduce the company's operating costs,and achieve the strategic goal of total cost leadership to ensure maximum profit and achieve sustainable development.At the same time,the capital market listing plan will be promoted as planned to ensure the realization of the strategic objectives.