The Research Of JY Financial Leasing Company Competitive Strategy

Under the background of the impact of the COVID-19 epidemic on the global economy,the financial leasing industry has experienced the adjustment and impact of industry development brought about by regulatory changes and huge economic changes since it experienced the rapid development momentum of more than ten years in 2008.Under the increasingly complex economic environment and the increasingly stringent regulatory environment,the professional,clear and standardized industry development prospects of the financial leasing industry are clearer.However,the path to achieve the long-term development goals requires each financial leasing company to"tailor-make" according to its own situation.Especially under the complicated external operating environment at this stage,as the competition situation caused by the periodic asset shortage and capital shortage becomes more and more obvious,each financial leasing company has higher and higher requirements for risk prevention and control and sound development,and the difficulty in finding a balance between survival and development is increasing in the process of policy change.As a result,more and more financial leasing companies gradually began to pay more attention to the research on the specialization of leasing assets from the traditional credit and credit-oriented operating tone,and began to explore the survival way of sinking and deepening the specialization of the industry.Similar industrial trends will lead to more and more fierce potential competition in the industry.Therefore,it has become the most important operation and development "superstructure" of financial leasing companies at this stage to quickly find a characteristic operation strategy suitable for their own development environment.Based on the analysis of JY Financial Leasing Company’s complex environment and its own operating characteristics,this paper systematically explores and studies the competitive strategy suitable for its development.The research findings:(1)JY Financial Leasing Company is in today’s complicated internal and external operating environment,how to accurately analyze its advantages and disadvantages,and comprehensively analyze its development strategy that should be correctly selected is crucial for it to better respond to market changes and reduce operating risks;(2)JY Financial Leasing Company,as a mid-stream financial leasing company,has the characteristic that its advantages are not obvious.How to choose a competitive strategy to safeguard the sound development of the company when facing a large market expansion opportunity depends on the company’s comprehensive and full analysis of the situation and self-objective cognition;(3)The current policy and environmental changes have a great impact on JY financial leasing company,which serves the local economic development and focuses on government business.The key to the successful implementation of the strategy lies in the determination to "scratch the bones and heal the wounds" and the overall coordination and unity of the top and bottom.The conclusion finally formed in this paper is expected to contribute to the gap in the competitive strategy of JY Financial Leasing Company and other financial leasing companies facing similar policies and operating backgrounds to a certain extent.This is the research and exploration of competitive strategy under the special background and economic environment,and it is also a contribution to the research of competitive strategy for the long-term development of the future specialization of the industry.