Competitive Strategy Of Health Care Financing Leasing Co., China Universal Leasing

Financing lease, namely financial leasing, is a typical mean for equipment leasing.Compared to the traditional bank credit, financial leasing can meet the needs of small andmedium-sized hospital fund demand better because of flexible repayment. It can alsoenhance the medical service quality and the competition strength greatly. Many domesticcompanies take medical equipment leasing as their business focus. In China, medicalequipment leasing is still in the initial stage but has prospects for development. Althoughit is experiencing the bad influence from international financial crisis, monetarytightening and the value-added tax reform, the financial leasing industry in China stilldevelops rapidly.Due to the global economic environment in the doldrums, the U.S. has not recoveredmajor economies, the European sovereign debt still drag on and the Japanese economycontinues to decline. China experienced the weakness of the real economy, soaring prices,and the worse and worse credit. In2009, the basal investment of4000billion improvedand completed the collocation of assembly infrastructure and grass-roots hospital medicalequipment. Financing market of medical equipment was being not optimistic. In addition,institutions engaged in medical financial leasing have increased substantially recently,which made the competition among the domestic medical financing leasing industryintensify day by day. The government issued some relevant policies limiting financingchannels. With the demands of enterprise’s own development, companies faced someproblems which were needed adjustment. Influenced by the international and domesticeconomic situation, how the Chinese global leasing develops enterprise development andcompetitiveness strategy at the present stage in health care financing leasing market is anurgent problem.The author hopes to systematically analyze the external environment and internalenvironment of the Chinese universal leasing, and make strategic design and deployment,using the strategic analysis and strategic management theory, and the strategic researchmethods. A comprehensive analysis and research for superiority, inferiority, profoundunderstanding of the opportunities and challenges facing companies now, make best useof the advantages and bypass the disadvantages, proposing suitable for the platedevelopment of Chinese universal leasing medical financing lease. Hope to solve thecurrent problems faced by companies, provide beneficial reference for the futuredevelopment, make the company have a better development and achieve HongKong-listed goals in2015.