Study On The Innovation Of Internet Insurance Development Of MC Insurance Company

With the emergence of Internet technology and insurance technology,with the promotion of the national Internet strategy,China's Internet insurance has entered a rapid development channel.At present,the insurance technology represented by big data,artificial intelligence,cloud computing,etc.,is promoting the iterative upgrading of China's Internet insurance development model.This not only broadens the value of insurance industry and improves the operating efficiency of insurance companies,but also gives full play to the functions of risk management and social management of insurance companies.It is of great significance to promote the modernization of national governance system.This paper mainly studies the innovation of Internet insurance in the traditional property insurance and insurance company,and from the current research situation of Internet insurance,this paper,through the definition process,product differentiation and core value analysis of Internet insurance,realizes the Internet insurance.In this paper,the basic theory and the new trend of the development of Internet insurance are discussed in this paper.The article focuses on the analysis of the development stage,the current situation,the development trend and the existing problems of the domestic Internet insurance.From the development of an insurance company and the change of business development,the company's advantages,disadvantages,development opportunities and threats Through PEST analysis and SWOT analysis,this paperevaluates the development opportunity of Internet insurance selected by insurance company through comprehensive analysis of macro environment and micro environment,and aims at the development innovation strategy of Internet insurance of an insurance company.This paper analyzes and discusses its advantages,weaknesses,opportunities and threats,and draws some suggestions on the development of Internet insurance.Through the development and innovation of traditional individual insurance companies,this paper summarizes the opinions of developing Internet insurance innovation in insurance industry,and hopes to promote the steady development of Internet insurance in the industry.Traditional insurance companies to develop innovation to Internet insurance,first of all,clear strategic planning and strategic objectives,strengthen organizational leadership and structure construction.Secondly,we should go out and deepen the cooperation and integration with the third-party science and technology companies,absorb advanced science and technology through cooperation,introduce excellent talents,and strengthen the cultivation of talents and the construction of talents ranks.Finally,a new product,new process,new service,which is the perfect combination of advanced Internet insurance technology and customer demand,is put forward to promote the sustainable development of Internet insurance innovation by improving the customer service ability and returning insurance to the source of insurance protection in order to promote the continuous development of Internet insurance innovation.