Discussion On The Choice Of Financial Strategy Of JD Technology Co.,Ltd.

Since the reform and opening up,with the rapid development of China's social economy and the rapid change of science and technology,the new information technology industry represented by artificial intelligence and big data has ushered in a good development opportunity.The common characteristics of new information technology enterprises are large investment in the early stage and uncertainty in fund recovery.In the process of increasing R&D,enterprises are slow in fund recovery and easy to fall into the predicament of fund shortage.However,insufficient investment will make enterprises idle funds,lag behind technological innovation,lose core competitiveness in market competition,and ultimately lead to the loss of enterprise value.In this case,it is particularly important for new information technology enterprises to find a balance point in the choice of financial strategy.The two-dimensional perspective theory based on the combination of enterprise value creation and sustainable growth effectively solves the essential problem of enterprise financial strategy choice.At present,the research of enterprise financial strategy is mostly from the perspective of decentralized and single dimension,such as investment strategy,financing strategy and income distribution strategy,or financial strategy research based on value creation,financial strategy research based on sustainable growth,and so on.At the same time,there are few studies of financial strategy based on two-dimensional vision of value creation and sustainable growth.Therefore,based on the two-dimensional perspective of value creation and sustainable growth,this paper makes an analysis and discussion on the financial strategy choice of new information technology enterprises,aiming at achieving the best sustainable growth on the basis of cash flow balance and promoting enterprises to make some breakthroughs in making full use of resources and maximizing value creation.The guiding ideology of this paper is to introduce theory into cases.Firstly,using the method of literature research,we collect and consult the relevant research literature at home and abroad from different angles.Combining with their research results,we grasp the relevant theories of financial strategy,life cycle theory,value creation and sustainable growth,which are the theoretical basis for the choice of financial strategy in this paper.Secondly,using the logical analysis method,the financial strategy theory,value creation and sustainable growth are analyzed qualitatively and quantitatively.The model of enterprise financial strategy matrix is established,and the specific financial strategy choices in each quadrant of the matrix are analyzed.Finally,this matrix theoryis used to analyze the difference between the actual financial strategy choice and the theoretical choice of JD Science and Technology Company,to demonstrate the validity and applicability of the theory,and to draw the guiding significance of the theory in the practical application scenario of the industry.This article is divided into six chapters.The first chapter is the introduction,which introduces the background and significance of financial strategy research,learns the current theoretical research status from the literature,collates the research ideas and research methods,and constructs the basic framework of the article.The second chapter introduces the theoretical basis of financial strategy and financial strategy selection,mainly including the connotation,characteristics and classification of enterprise financial strategy,influencing factors,as well as the determination of financial strategy selection objectives and measurement indicators.The third chapter introduces the matrix method to construct the matrix model of enterprise financial strategy based on value creation and sustainable growth,and specifically introduces the theoretical choices of different financial strategies in the four quadrants.The fourth chapter takes Jia Du as an example to introduce its development process and the factors that influence the financial strategy choice of the company's internal and external environment and industry competition environment.Chapter 5 analyses the historical data indicators of sustainable growth and value creation of JD Science and Technology Company.According to the calculation of these data indicators,the company's financial strategy matrix quadrant is located,and different financial strategy choices are made.Chapter 6analyses,evaluates and proposes the difference between the actual choice of financial strategy and the theoretical choice of financial strategy matrix of JD Science and Technology Company.It demonstrates the application prospect of enterprise financial strategy matrix industry based on value creation and sustainable growth,and provides theoretical basis for enterprise financial strategy selection.According to the theory of financial strategy matrix,this paper analyzes the difference of the actual financial strategy choice of JD technology company,and proves that the financial strategy theory based on the value creation and sustainable growth index has guiding and applicable meaning for the financial strategy choice of the new information technology industry.If the enterprise's actual financial strategy choices are in line with the indicators of value creation and sustainable growth,then the enterprise will realize value creation,and vice versa,the enterprise will suffer value loss.