Research On Organizational Structure Optimization Of HG Company's Household Appliance Business Division

Since the reform and opening up,China's economy has made great progress,people's living standards have been improving,and the demand for household appliances is increasing.Since 2008,driven by a series of national policies such as "home appliances to the countryside","old appliances for new" and "energy-saving products for the benefit of the people",China's home appliances industry has achieved rapid development and has become a global home appliances manufacturing base.In recent years,with the adjustment of economic structure,China's economy has gradually entered into "normal" development,with the economic growth slowing down and the growth of national consumption capacity slowing down,China's household appliances industry is facing more severe challenges.With the continuous upgrading of consumption and the continuous development of science and technology,traditional household appliances can no longer meet people's needs.Humanization,intelligence,the product that thing network changes will become a trend,home appliance product presents the characteristic with shorter life cycle,product renewal speed faster,market competition is more intense,the enterprise needs to undertake ceaseless reform,will adapt to the change of the market.Haier,Midea and other large household appliances enterprises have been able to take the lead in the changing market by constantly exploring and changing the organizational management mode.HG company is a professional electronic manufacturing services company,with two divisions,home appliances division and industrial control division.This paper takes the organization of household appliances division of HG company as the research object.Household appliances division of HG company produces microcomputer program controllers,the core components of white goods,and customers are well-known household appliances enterprises at home and abroad,such as Haier,Midea,Hisense,Bosch,Siemens and GEA.With the continuous upgrading of consumption and the continuous development of science and technology,traditional household appliances products have been unable to meet people's needs,personalized,diverse,intelligent,high-end products will become a trend,making the speed of product replacement faster and faster.To improve the ability to respond to customers in order to maintain a competitive advantage in the market.Under the current rapid and changeable market environment,the traditional organizational structure can no longer support the development of enterprises.Only by optimizing organizational structure can enterprises improve their adaptability to the external environment and internal competitiveness.