The Impact Of Dynamic Capability On Promoting Service Level Of Productive Foreign Trade Enterprises

With the development of the global economy,the service of manufacturing ent erprises has become a trend in the development of global manufacturing.As a p art of manufacturing industry,production-oriented foreign trade enterprises also fa ce tremendous development opportunities.In China,the state encourages and sup ports the development of new business models of new business forms.More and more production-oriented foreign trade enterprises pay more attention to improvi ng their service level,strengthen innovation management,and actively participate in international trade market competition.This paper studies the impact of dyna mic capabilities on the level of service-oriented foreign trade enterprises in the d ynamic competitive environment of the market.To a certain extent,it provides t heoretical support and management inspiration for production-oriented foreign trad e enterprises to develop service strategies and enhance international competitivene ss.This paper selects Weihai's production-oriented foreign trade enterprises as the research object.By combing the literature,starting from the clear concept,and a nalyzing the related theories of dynamic capability,strategic orientation and prod uction-oriented foreign trade enterprises to improve the service level,on this basi s,further The dynamic capabilities are divided into three dimensions,namely,ins ight,organizational flexibility and innovation.On the other hand,the strategic ori entation is also divided into two dimensions,which are divided into two aspects:market orientation and technology orientation.Through the research and analysis of the three variables of dynamic capability,strategic orientation and production-oriented foreign trade enterprises to improve the service level,a theoretical mode 1 based on the strategic-oriented intermediary ability to influence the service-orien ted foreign trade enterprises to improve the service level is constructed.Through the form of questionnaires,statistical software is used for analysis,an d empirical research methods such as exploratory factor analysis,confirmatory fa ctor analysis and structural equation modeling are used.Research shows that dyn amic capabilities and strategic orientation have a positive effect on the promotion of service-oriented foreign trade enterprises,and the strategic orientation plays a mediating role between the two.This provides a theoretical basis for the develo pment of service-oriented strategies for production-oriented foreign trade enterpris es,and provides reference value for enterprise transformation and upgrading and innovation development.