Research On Development Strategy Of Hebei Cloud Shield Security Technology Co.,Ltd.

Since 2016,the state has vigorously implemented the strategy of innovation driven development,promoted the construction of mobile Internet(4G 5G mobile network and Wi-Fi),and vigorously developed the internet+industry.Under the influence of national strategies such as "mass entrepreneurship,innovation" and so on,mobile Internet has developed rapidly and entered the national era.With the emergence of network security threats and vulnerabilities,the network security problems of intelligent hardware devices become increasingly prominent.At the government level,network security involves not only information warfare,but also public opinion,public relations and public security.Network security has risen to the level of national security strategy.The overall design of the highest level has brought good development opportunities and broad development space to the domestic network security industry.The demand for safe transmission and safe access to the intranet of important information in e-government,finance,transportation,medical treatment,education,energy and other important industries has gradually increased.This has become an opportunity for Yunwan Company to start a business.As a technology-based small and medium-sized enterprise,Yunwan Company started from the product agency model.Over the past five years,based on customer needs,it has developed commercial cryptographic VPN products with independent intellectual property rights.However,it lacks clear strategic objectives and plans,and its business development is obviously weak and stagnant.Therefore,through PEST comprehensive analysis and Porter's Five Forces Model,Yunwan Company has carried out in-depth analysis of the macroeconomic environment,industry development environment,industry competition pattern and other factors,and expounded the development opportunities and potential threats Yunwan Company is facing in the external environment.Then,through interviews and comprehensive analysis,it summarizes the company's human resources and management capabilities,finds out the strengths and weaknesses within the company,summarizes the key internal factors,and then carries on the comprehensive evaluation(IFE).Using value chain analysis and SWOT matrix model,this paper summarizes and combines the results of strategic matching,and determines the company's development strategy,that is,to concentrate superior resources to build self-developed commercial cryptographic products and service system,to deepen the growth strategy of medical industry and e-government industry,and to jointly develop more with the help of partners.Strategic alliance and cooperation strategy in multi-industry market.On this basis,the company has formulated a six-year strategic target plan.In the first three years,it mainly focuses on business expansion to achieve rapid and stable profits.In the next three years,it will build an innovative network security ecological park based on platform strategic utilization of resources and policy support,and establish production,universities and scientific research units covering network security products.Cooperate to develop and train the ecological chain of network security talents to achieve sustainable development.In order to effectively guarantee the implementation of the strategy,the company has formulated measures to adjust the organizational structure,human resources management system planning,technology research and development planning and intellectual property layout,which meet the company's positioning and development needs as a provider of mobile Internet security solutions.