Research On Innovation Strategy Management Of Shuoshi Biotechnology Co., Ltd

As one of the fastest growing industries in the world,the pharmaceutical industry is undergoing tremendous changes.In the process of promoting the marketization of the pharmaceutical industry,the competition among pharmaceutical enterprises is becoming increasingly fierce.Compared with the developed countries,Chinese pharmaceutical science and technology enterprises are generally more lack of the core competitiveness.Shuo Shi Biotechnology Co.,Ltd is a Chinese company which committed to biomedical science and technology research and has a main production of detection reagents for infectious pathogen,micro-ecology of the female genital tract,Tumor screening and food safety.After several years of development,the company now has dozens of independent intellectual property products,and occupies a larger market share in the relevant field.However,in order to adapt to the development of the market,and to better meet the needs of consumers,Shuo Shi Biotechnology Co.,Ltd should carry out strategic management.In this paper,through the analysis of the strategic environment,we discuss the strategy formulation of the Shuo Shi Biotechnology Co.,Ltd,and then put forward the method of strategy implementation on the basis of this.The research of this paper not only has the realistic guiding significance to the development of Shuo Shi Biotechnology Co.,Ltd,but also provides the theoretical and practical reference for the survival and development of enterprises in the pharmaceutical industry.The thesis consists of six chapters.The first chapter is the introduction,which briefly introduces the background and significance of the research and the structure of this paper.The second chapter is the theory and literature review,which mainly reviews the domestic and international research status of the theory related to enterprise development strategy and the application of strategic management theory.The theoretical overview plays a basic role in the whole study.The third chapter is the strategic environment analysis;we analyze the strategic environment of Shuo Shi Biotechnology Co.,Ltd from three aspects:macro environment,industrial environment and SWOT model environment,and then discuss the company's core competitiveness on the basis of SWOT analysis.Based on this,the fourth chapter performs the research on the development strategy of Shuo Shi Biotechnology Co.,Ltd.The fifth chapter is concerned with the development strategy implementation;and we put forward some safeguard measures to constraint the strategy implementation.The sixth chapter is conclusion and prospect.Through the above research,we can draw the conclusion of this paper and prospect the development of Chinese pharmaceutical industry.The research of this paper not only has realistic guiding significance to the development of Shuo Biological Technology Co.,Ltd.,but also provides theoretical and practical reference for the survival and development of the enterprises in the pharmaceutical industry.