Research On Formulation And Implementation On The Business Strategy Of First Choice In Management Game

Management Game(hereinafter referred to as the MG) is an American enterprise Management advanced courses at Carnegie Mellon university,it takes the form of interactive Management Game simulation of wrist watch industry Management.MG course at the university of the northeast,is based at Carnegie Mellon university courses.Consists of 4?5 MBA students a management team(operation group),common management a virtual multinational companies.Author's virtual team management company for FC,operating time of 61-61 period,each representing a quarter,business year is set to 2014-2016,each year on a board.In this paper,based on the report by the board of directors,the 2014-2016,the enterprise the management strategy analysis,selection,implementation and evaluation of adjustment are expounded.Paper first describes the strategic management,function and main content and the classification of the strategic management and the strategic management process are expounded.The second part analyzes the FC company operation strategy environment from the external environment and internal environment from 2014 to 2016,and analyzes the SWOT analysis method;The third part of the FC company business strategy in 2014-2016,including choice of operation strategy goal,strategy choice and the implementation of the business plan;The fourth part analyzes the implementation of the strategy from the production operation,marketing operation implementation and financial operation implementation of FC company from 2014-2016;The fifth part evaluates and adjust the FC company management strategy implementation.At the same time,make the FC consensus of 2017-2019 strategic planning combined with 2016 enterprises operating conditions change.Finally,the MG project experience and deficiency of understanding.