The Research On The International Competitiveness And Influencing Factors Of China's Digital Trade

As a new mode of trade,digital trade has received the attention of all countries around the world.In this paper,after making a profound study of the related theoretical foundation and literature review,then discusses the influence of digital technology on international trade,the development of digital trade and the development of digital trade in China.Then according to the diamond model theory,from the production factors,demand conditions,related and supporting industries,enterprise strategy and structure,government and opportunity of digital trade,this paper selects 14 factors affecting the international competitiveness of a country's digital trade,and analyzes the main factors affecting the international competitiveness of a country's digital trade by using factor analysis,meanwhile,evaluates the international competitiveness level of digital trade.The results of empirical research show that China's international competitiveness of digital trade ranks 30th among the 46 selected sample countries,while the comprehensive competitiveness is relatively weak;the most important factors affecting the level of international competitiveness of digital trade are the proportion of scientific research capital in GDP,digital trade infrastructure,logistics performance,business environment,law and policy environment,and digital governance competitiveness.In the end,combined with the empirical research results and the actual situation of the development of China's digital trade,this paper proposes countermeasures and suggestions,we should increase the investment of scientific research capital,improve the use efficiency of scientific research capital,strengthen the digital trade infrastructure construction,improve the level of logistics performance,optimize the business environment of digital trade,accelerate the formulation of laws and policies related to digital trade,and improve the governance ability of digital trade to enhance the international competitiveness of China's digital trade.