Research On The Influence Of Digital Transformation On Enterprise Performance

With the development of The Times,a new round of information wave,which is mainly characterized by digitalization,networking and intelligentization,is coming.Digital transformation of manufacturing enterprises is an inevitable choice to comply with the tide of digital economy,and also an important measure for China to build a digital power.The government's emphasis on digital strategy and the increased support for it make enterprises realize clearly that digital transformation is very helpful to promote the transformation and upgrading of enterprises and improve their performance.Therefore,many enterprises are actively exploring the new model of the development of the company in the digital economy era.As a leader in traditional home appliance manufacturing enterprises,Hair zhijia began to imagine the layout of digital transformation in 2005,and formally began to carry out digital transformation in 2012.It has made a series of achievements in such aspects as organizational structure,management mode and platform construction.Based on Hair think digital transformation case as the research object,based on the theory of organizational change and business process reengineering theory and contingency theory to construct the analysis framework,and illustrates the advantage of digital transformation and theoretical feasibility,and through the digital transformation of Hair system background,process performance and performance indexes before and after the digital transition after comparison and analysis,find out the evidence of digital transformation affect corporate performance and path.This paper aims to further enrich the relevant theories of the impact of digital transformation on corporate performance and provide useful reference for other enterprises in their digital transformation.In this paper,the study found that: the digital transformation of Hair Hair has both products,business processes and business models and so on has carried on the comprehensive reform,which has improved significantly effect on the corporate performance,among them,the Hair digital transformation mainly through digital management,innovative research and development,and authors to increase the impact on corporate performance.Based on the above analysis results,this paper puts forward corresponding Suggestions for Hair zhijia and enterprises in the same industry.For Hair,Hair zhijia should continue to make full use of the advantages of digital transformation,improve the ability of cross-border product integration,the ability of open innovation transfer and the ability of integrated application,and further improve the performance of the enterprise.For enterprises in the same industry,enterprises in the same industry can learn from the experience of Hair zhijia in the process of digital transformation,plan a set of digital transformation strategy suitable for their own development,through the implementation of digital transformation strategy,improve their competitiveness.