Research On The Marketing Strategy Of Sino-German Allianz Internet Insurance

In recent years,with the development and popularization of the Internet,the Internet insurance marketing is flourishing.Traditional Internet platforms drive the development of traditional Internet insurance,while the development of mobile Internet promotes the marketing of mobile Internet insurance and improves the flexibility of traditional Internet insurance marketing.As the development of the Internet has brought huge benefits to the insurance industry,the insurance industry has accumulated sufficient funds through Internet marketing.In recent years,the increase of Internet users has also improved the visibility of major insurance companies,providing a very favorable environment for the Internet marketing of the insurance industry.At present,the Internet insurance presents a new trend of comprehensive innovative and diversified development.In this context,it is particularly important to study the Internet insurance marketing model.This article first to the Internet insurance marketing related concepts.This paper analyzes the environment and present situation of Internet insurance marketing in China,compares traditional insurance and Internet insurance marketing,and studies the development characteristics of Internet marketing.Secondly,through the analysis of the status quo of traditional Internet insurance and mobile Internet insurance marketing in China,the development status of China's Internet insurance is preliminarily explained.Third,selected case sino-german allianz insurance company as the research object,and using the related theory of marketing analysis and tools,and questionnaire investigation on the company's Internet insurance marketing analysis,found the company in the Internet insurance marketing mainly as the low degree of product innovation,the price is the lack of competitive advantage,the ways of Internet channel utilization rate is low,the promotion of a single problem.Finally,in view of the sino-german allianz company in the Internet insurance marketing problems,puts forward the strengthen the innovation of Internet insurance,strengthening the construction of the Internet marketing channel,enhance the qualityof Internet insurance,strengthening the construction of Internet insurance IT,strengthening the secondary marketing,strengthen multilateral cooperation Suggestions,hoping to help the sino-german allianz better in the Internet environment.The research results of this paper have theoretical and practical implications for the Internet insurance marketing of other insurance companies.The Internet and the traditional insurance marketing model both play an important role in the formation of China's insurance marketing system.Because compared with the traditional insurance marketing,the Internet insurance marketing has very significant advantages,which will greatly make up for the shortage of the traditional insurance marketing.Therefore,the study of Internet marketing model for the development of China's insurance industry will have a great role in promoting the improvement of China's insurance marketing model.