A District Homestay Research Based On Resource Integration Theory In Mianyang Anzhou Area

With the upgrading of national tourism consumption,the non-standard accommodation industry has entered a stage of rapid development,and the customization and personalization of accommodation has gradually become prominent.The number of Anzhou District Homestays has grown from more than 10 in 2010 to 112 now,and has entered a stage of rapid growth.It has become a new growth point for rural tourism development in Anzhou District,and its problems have gradually become prominent: The overall size of the homestay is small,the benefits are not high,and the regional competitiveness is not strong.At the same time,the homogenization of hotel products,the lack of cultural connotation,and the low quality of service can not meet the needs of consumers' increasingly improved homestay experience.Anzhou District Homestay will face bottlenecks in the foreseeable future.Under this background,how to realize the sustainable operation of Anzhou District Homestay can provide valuable reference for relevant practice in the future.This paper adopts methods such as literature analysis and field investigation,and summarizes the research results of domestic and foreign literatures on the country house.Based on the theory of resource integration and industrial cluster theory,the development status and existing problems of the villages in Anzhou District a comprehensive and in-depth analysis was carried out,and the sustainable development strategy of the Anzhou District Homestay was proposed.The whole paper is divided into six parts:The first part is an introduction.Including the research background,purpose and significance,research methods,content and ideas of the thesis;the second part of the literature review mainly reviews,analyzes,summarizes and reviews the existing Homestay research,introduces the definition,type and characteristics of the Homestay,and combines The concept of resource integration theory classifies the resources of the District Homestay and proposes the mechanism of the influence of resource integration on the development of the District Homestay.The third part introduces the resource conditions and development of the Anzhou District Homestay by analyzing the results of the field survey and official data.The fourth part analyzes the problems existing in the development of rural houses in Anzhou District.The main reason for the problems arising from the perspective of resource integration theory is the lack of integration of resources in the homestay.The fifth part is the countermeasures and suggestions.Through the overall planning,integrating the tourism of the hotel,integrating the cultural resources to increase the cultural connotation,integrating the hotel product system,integrating the human resources,and implementing the overall marketing,etc.,promote the formation of the industrial cluster of the Anzhou district homestay,so that the homestay.The retail-oriented self-management transformation into an integrated operation under the complementary strategic alliance provides a solution for the sustainable development of the rural houses in Anzhou,and also gives the government guarantee measures for the integration of the resources of the homestay.It also explains the benefits brought by the homestay cluster to the internal homestay enterprises after the implementation of resource integration.The sixth part explains the limitations of the study.