Research On Countermeasures Of Homestay Development For The Ancient City Tourism Of Shaoxing

The homestay has been a common industry in China right now.Along with the growing of domestic tourism,more and more tourists ask for higher quality and seek for deeper tourism experience.They can integrate into the local life and experience the local folk custom.For the tourism city such as Shaoxing,it is not a permanent solution to receipt passerby.It is more important to lengthen the sojourn time of the tourists and increase the possibility of revisiting in order to make great growing of tourism economy for the Ancient City of Shaoxing.However,up to now,the pillar industry of Shaoxing is hotels,especially for starred hotels.There are only some high-end homestays,which are essentially some cultural theme hotels and far away from the center of the Ancient City.So,they cannot show the unique style and long cultural history.In order to carding the city tourism,especially for the development status of accommodations,this article investigates the current situation of the tourism consumption and the development of homestays.Then,it introduces the method of questionnaire survey and interview,and thorough inquires the development practicability of the homestays based on the analysis of tourist consumption,accommodation management and the third party organization support.The research outcomes show that,firstly,the tourists have high expectation to homestay.But,some of them feel differences to the contents such as the choice to stay and the requirement to additional services.Secondly,the city inhabitants have a strong interest in managing homestays.Because of high risk,low ability and less experience,some householders are prohibitive to do that.Finally,the government in Shaoxing is developing high-end homestay,but has no plans to the homestay of the Ancient City.The travel agencies have fewer resources that obstruct the promotion of homestays.And the tourism service organizations do a poor job in showing of accommodation information,consulting and reservation.This article gives suggestions to the development of the homestays based on the three levels discussed above.Firstly,it should subdivide tourists market,and refining products,from the style outside to inside decoration,from round-trip traffic to dining and shopping,from folk experience to cultural exchange.The tourists would stay longer and visit again at a great cost of characteristics services.Secondly,it needs to remove residents' worry to managing homestays,and leads them to support the development of homestays.Simultaneously,the government should offer technical support and fund.Thirdly,the government also needs to clear the development direction,standardize business market,and enhance the degree of support.It should also increase the cooperation to travel agencies,and expand the popularity of homestays.On the other hand,it is very necessary to speed up the platform construction of intelligent tourism.As a consequence,it can promote the service quality of homestay informatization through online and offline linkage.