Survey Report On The Satisfaction Of Family Car Insurance In Zhengzhou

With the continuous development of China's economy and the continuous improvement of people's living standards,more and more families have their own cars,and the insurance awareness of car owners has also been continuously strengthened.The auto insurance industry has achieved rapid development,but competitors in this industry have made rapid progress.Increasingly,more and more property and casualty insurance companies come to share the piece of cake in the auto insurance market.In the case of serious product homogeneity,the price war between competitors has been transformed into a service war,and improving car insurance customer satisfaction has become Consensus for property and casualty companies.Therefore,research on customer satisfaction is beneficial for property and casualty insurance companies to formulate differentiated services,and it is also conducive to improving the level of renewal,thereby increasing the company's market share and profitability in the auto insurance industry.Auto insurance business,Zhengzhou citizens choose auto insurance products is of great significance.This article focuses on the evaluation of automobile insurance customer satisfaction,and takes Zhengzhou's family owning car owners as the survey object.First,this article introduces the relevant theories of customer satisfaction.Second,it conducts a questionnaire survey on Zhengzhou's family owning car owners.Principles,internal expert interviews,and external customer interviews determine customer satisfaction evaluation indicators,including corporate image,insurance claims,complaint handling,auto insurance products,telephone lines,product sales,value-added services,analysis and calculation of the obtained questionnaires,Obtain the weight and satisfaction score of each indicator,and analyze each indicator by using the quadrant method and the difference analysis method.Through analysis,it is found that the indicators in the advantage area have the corporate image,and the indicators in the repair area have insurance claims and complaints handling.Insurance products.The indicators in the opportunity area include telephone lines and value-added services.The indicators in the maintenance area include product sales.Among the indicators that need to be improved are insurance claims,complaint handling,auto insurance products,and telephone lines.Conclusions improve customer satisfaction Corresponding recommendations.P & C insurance companies should focus on improving the quality of claims services and improving the experience of claims services while developing their product sales advantages and brand image advantages,and through the in-depth exploration of customer needs,develop personalized auto insurance products to reduce information between companies and customers.Symmetry,etc.,to better promote customer satisfaction.