G Life Insurance Company Customer Satisfaction Survey And Promotion Strategy Research

At present,China's economy is advancing by leaps and bounds,people's living standards are constantly improving,and the consumption targets of various industries have also changed very much.In particular,the quality and concept of consumers have been greatly improved.In terms of insurance,many high-educated and young people are currently in the insurance.The customer has become the main force in the consumption of insurance products,and the insurance customer base is changing.This is a new opportunity and a challenge for the sustainable development of the insurance industry.Compared with other developed countries,China's insurance industry has relatively low insurance depth and insurance density.China is a characteristic socialist country.The future development of insurance in China will be full of possibilities.We should learn from and learn from the insurance of developed countries.On the basis of the development mode of operation,we will explore a new path for the development of the insurance industry with Chinese characteristics.At present,in China's insurance market,the products and services of various insurance companies vary greatly,and there is a very serious homogenization phenomenon.In order to survive,the focus of competition among insurance companies has also changed.The competition between premiums,product prices and agent selection has gradually changed the focus of competition to improve customer satisfaction.Customer satisfaction is a major concern of major insurance companies.Customer satisfaction is also an insurance company's retention of old customers.Key initiatives to attract new customers.Based on the new prospects of the development of China's insurance industry,this paper will take the insurance company's claims customers as the research perspective,and after summarizing and summarizing the research results of relevant scholars at home and abroad,the theoretical basis of this research is obtained,and the claims customers of G life insurance companies are carried out.Questionnaires and data analysis found that G Life Insurance Company had problems in customer claims,with a focus on researching customer satisfaction in claims business.Through research,this paper finds that the customers of G life insurance company are not satisfied with the life insurance claims service,and the customer recommendation index of G life insurance company is relatively low,only about 50%,that is,half of the people do not Willing to recommend products from G Life Insurance Company.At the same time,the customer's dissatisfaction with G life insurance company is mainly the claims service.For example,there are disputes with the company's insurance clause when the claim is made,the company's claim result is different from the customer's expectation,the claim time is too long,the claim result and the salesman's propaganda Inconsistent time,cumbersome claims procedures,etc.There are also imbalances in the resources invested by G Life Insurance's customer service.For example,excessive attention to high-end customers and insufficient basic services for mass-market customers,and mass-based customers enjoy a large proportion of basic services,which is causing dissatisfaction among most customers..This paper understands the satisfaction of G life insurance company's claims customers to the company's claims service,and uses the measurement model and multi-index weighted evaluation method to calculate customer satisfaction.The customer satisfaction index is 75.2%.Finally,it raises relevant questions for customer service problems.The strategy of improving satisfaction is to provide some theoretical basis and practical suggestions for the improvement of customer satisfaction of G life insurance companies.