Research On Profit Model Of Online Broadcasting Platform From The Perspective Of Financial Strategy

The rapid development of Internet technology is also quietly changing people’s lifestyles.The emerging industries generated by the development of the Internet have begun to penetrate into our daily lives.Among these industries,webcasting is arguably the fastest growing.Although webcasting has more than ten years of development history,it really entered the public’s perspective in 2016.This is a year of booming webcasting platforms.Numerous webcasting platforms have emerged at the historic moment,which is different from traditional enterprise profit model.Which has attracted widespread attention.YY Inc,as one of the early online live broadcast platforms successfully listed in China,has gradually matured its profit model.Through the study of the YY Inc profit model,this article finds out the existing problems and proposes improvement plans,in order to provide some reference value for other online live broadcast platforms.This article uses YY Inc’s financial strategy as the starting point,combines the relevant theories of financial strategy and profit model,establishes a theoretical framework of financial strategy-driven profit model,and combines the characteristics of the network live broadcast platform to analyze nine factors of financial strategy-driven profit model,comprehensive and in-depth analysis of YY Inc’s profit model,from which to explore the problems of YY Inc’s existing profit model.From the analysis of the driving effect of the financial strategy on the profit model,we can see that to solve the problems in the existing profit model of YY Inc,we must start from the perspective of the company’s financial strategy,implement the transformation of the financial strategy,and then use the driving role of the financial strategy to the profit model to change the company’s profit model to achieve the purpose of improving the YY Inc profit model.