The Study Of Profit Pattern Of A Company Based On Platform Strategy

Company A was established in 1995.Now company A is a leading company that operates the road transit logistics platform.There are more than 780000 companies on road transit business in China,however,the top 20 shared less than 2%market share,which reflects the low systematize level and low intensive management.In the new period,the customer needs,development model,industry structure and organization method of road transit industry is having a new change,integration becomes the new trend.The thesis mainly uses surveys along with internet searching to get the basic material and the date.The thesis studied the current situation,problems and development trend of road transit logistics,analysis road transit logistics value chain as well as platform concept and problems.Through the case study of experienced platform model,and link it to company A 's resources and advantages,together use the platform operation thoughts,based on a real road transit platform the thesis designs a integrated logistics model,which integrated the real road transit platform with the virtual information platform,and build a "logistics + internet + finance"business model.At the same time the thesis studied the profit rebuild model based on the platform operation thoughts and strategy.The thesis based on the good fundamentals of the company,indicating the next 10 year's strategy presented in this thesis includes:based on the project of "Integrated Logistic Hub",to integrate,informatization,and standization,consolidate internal and external resources,focus on data and service efficiency,to build a logistics platform with the direction of improve the integrated supply chain efficiency.