Research On The Differentiation Competitive Strategy Of Sansheng Real Estate

Compared with traditional residential real estate,commercial real estate has incomparable advantages.First,commercial real estate has a strong function of preserving and increasing value.Through the property management of commercial real estate,improve the operation service and management ability of real estate companies,which is different from the important characteristics of the residential real estate sector.Second,commercial real estate can bring strong customer flow,thus providing a strong guarantee for the long-term growth of real estate enterprises and the promotion of popularity.In addition,the development of commercial real estate can further release the consumption ability of residents,expand the marketing scale of commercial real estate,improve the employment rate of urban residents,improve the image of the city and other advantages.Therefore,more and more real estate developers turn to commercial real estate development.Real estate developers are seeing the important development opportunities of the current commercial real estate sector.In recent years,they vigorously expand the business of the commercial real estate sector and have achieved good results in key cities in China.Based on the carding of the current situation of the development of commercial real estate sector,this paper analyzes the development context of the differentiated competitive strategy of Sansheng real estate.Based on the theory of enterprise development strategy and competition strategy of scholars at home and abroad,this paper analyzes the internal and external business environment and competitive advantages and disadvantages of Sansheng real estate,studies and selects the differentiation strategy suitable for Sansheng real estate competition,and expounds the specific strategy formulation and implementation.First of all,combined with the current development of Sansheng real estate,this paper discusses the writing background,significance,ideas and research methods.Secondly,it combs the relevant theories of the current commercial real estate differentiation competition strategy,discusses the theories of enterprise competition strategy,development strategy and business strategy,and analyzes the macro environment,industry environment and market competitiveness of Sansheng real estate with the help of pest,Porter five forces model,SWOT and other analysis methods.Finally,based on the analysis of the internal and external business environment and market competitiveness of Sansheng real estate,this paper establishes the differentiation competition strategy of Sansheng real estate,and puts forward relevant safeguard measures to ensure the smooth implementation of the differentiation competition strategy of Sansheng real estate,so as to enhance the market competitiveness of Sansheng real estate and promote the further development of Sansheng real estate in the commercial real estate sector.