The Customer Relationship Management Optimization Research In Jinhua Branch Of GD Bank

With the development of Internet information technology,the whole market has changed from the seller's market to the buyer's market,and the customers have the pricing power gradually in the market economy.This is also applicable to banks,which must achieve close contact with customers through good customer relationship management,so as to enhance customer stickiness and make banks obtain sustainable competitiveness.Customer relationship management is not only the main content of enterprise management,but also the key component of bank marketing activities.The core idea of customer management is to regard customers as the focus of bank marketing activities,to do a good job in customer service and investigation,to fully satisfy customers' consumption,to form a stable and benign long-term relationship between customers and banks,so as to maintain the credibility and business volume of banks and create greater value for banks.Customer management requires that we adhere to the "customer-centered" systematic service in the specific work,fully satisfy the customer's requirements,solve the customer's difficulties in a timely manner,and strive for the trust of customers in the bank to the greatest extent,so as to ensure a good relationship with customers.GD Bank Jinhua Branch in customer relationship management,in some aspects,there are still some needs to improve and improve.These shortcomings include inadequate understanding of the importance of customer relationship management,outdated management tools,inadequate service,unreasonable customer assignment and so on,which seriously affected the development of customer relationship in Jinhua Branch of GD Bank.Based on this,this paper mainly investigates and analyses the situation of customer relationship management in Jinhua Branch of GD Bank by applying the theory of customer relationship management and its related theories and methods,analyses the existing problems and their causes,and puts forward the optimization scheme and implementation safeguard measures.Through this study,on the one hand,it can provide theoretical reference and help for GD Bank Jinhua Branch to do a good job in customer relationship management,on the other hand,it can also provide useful reference for the majority of banking institutions in China's financial field to carry out customer relationship management.