Evaluation Of The Impact Of Familiarity On The Quality Of Tourist Gourmet Experience

Asone of the most important elements of tourism,food not only has a unique position in the activities of tourists,but also impacts greatly on the whole tourism experience.In the process of modern tourism,the need of people for "eating" has already changed.They pay more attention to health,artistic aesthetics and uniqueness.Tourism with food as the main attraction is a tourism industry with low investment cost,high income and great potential.At the same time,it can stimulate the development of food processing,culture,commerce,construction and other industries,and have huge multiplier effects.There are many ethnic groups,large land and great variety of food and snacks in China.Although there are many well-known gourmet snack streets and regional specialties at home and abroad,there is still huge room for development.With the advent of the mass tourism era,travel has become a common thing,People now pay more attention to their own experiences and feelings instead of blindly taking pictures.Tourism food brings visitors multi-sensory experience.At present,the academic community is far from paying enough attention to the experience related to tourism food.The application of familiarity in tourism is limited to the study of tourism image and tourism intention.For the managers of gourmet tourism destinations,it is necessary to pay close attention to the personal experience and feedback of tourists,so as to timely adjust and transform business strategies and methods.Based on this,this thesis focuses on the quality evaluation of tourism food experience from the perspective of familiarity,tries to pay more attention to the food-related tourism experience,explores existing problems.This research has made Exploration for the development of follow-up tourism food theory are made,a corresponding strategy for the food tourism economy are provided.After summarizing and combing the related literature theories such as familiarity,food tourism,and tourism experience,this study designed and distributed the quality questionnaire of tourism food experience,and used exploratory factor analysis,t-test,one-way analysis of variance,for methods in data processing.According to the data which has been obtained from the questionnaire survey,the researchanalyzesthe evaluation of the quality of the food experience with different familiarity,and explore the differences of the familiarity with the quality of the food experience,finally get the following research conclusions:(1)For the quality of tourism food experience in the Muslim street,holistic familiarity is not the higher the better,the relevant management managers should adjust the familiarity appropriately.(2)Among the four dimensions of the quality of tourism food experience,tourists have the highest evaluation of "authentic experience",that is,they recognized authenticity of the food in Muslim street.(3)Different dimensions of familiarity have different effects on the quality of food experience.Information familiarity has a positive impact on the quality of the food experience.Experience familiarity and proximate familiarity have a negative impact on the first three dimensions of the quality of the food experience,and only have a positive effect on the "authentic experience".(4)The magnitude of the impact of the three dimensions of familiarity in this study is different.Information familiarity has the greatest impact on the quality of the food experience,with the effect of proximate familiarity being second,and the least is experience familiarity.There are four main points of innovation in this study.First,the familiarity was introduced into the study of food tourism,which enriched the previous research and provided new ideas for future research.Secondly,this study innovated the division method of familiarity subdivision dimension.The measurement of experience familiarity is not only visiting experience at the destination,but also the experience of tasting similar foods on other occasions;in the measurement of approximate familiarity,factors such as family and friends,work and study needs were considered.Thirdly,based on the actual situation ofthe Muslim street,this paper selected and used the Meal Eating Establishment Experience Instrument.This is an improvement of the food experience quality scale.