Research On The Development Strategy Of DH Pipe Industry Company

Compared with pipes made of traditional material such as iron,cement,aluminium-plastic and steel,plastic pipes are widely used in municipal,constructional,mining,gas,agricultural and other fields for the advantages of low energy consumption,excellent safety,strong corrosion resistance and long service life.With the continuous advancement of infrastructure construction in China,the role of plastic pipes in economic and social development has become more and more obvious,and China has become the largest country in the world in the production and application of plastic pipes.However,the plastic pipe industry also faces outstanding problems,such as persistent overcapacity,uneven quality,lack of regulatory standards,disorder of market competition and so on.At the same time,the demands of society on plastic pipe enterprises in terms of quality,brand,service and environmental protection are constantly improving,the pressure of industry development is increasing.Shandong DH Pipe Industry Company is an excellent listed company in the plastic pipe industry in China.It is also facing the pressure from the external and internal environment.Through the research of development strategy of DH Pipe Industry Company,we can promote it to grasp internal and external opportunities,clarify the advantages and disadvantages of the company,scientifically formulate the overall development goals,so as to enhance the level of corporate governance,enhance competitive advantages,and promote the development.Starting from the macro-environment,this paper uses PEST analysis and Porter's Five Forces Model,sorts out the development status,competition structure and main characteristics of the plastic pipe industry.Combined with the resources and capabilities of DH Pipe Industry Company in product,marketing,finance,organizational structure and technological innovation,it summarizes the internal and external key factors.By using EFE matrix,IFE matrix,SWOT analysis model and QSPM matrix,the key factors are systematically analyzed,the company's development strategy is defined,the safeguard measures and the implementation of the strategy are improved.This paper holds that DH Pipe Industry Company should implement the integration strategy,pay attention to cultivating competitive advantage of industrial chain,attach equal importance to both extension and connotation development,continue to hold plastic pipe industry as the main business,hold brand building as the core,market expansion as the goal,technological innovation as the driving force,and enhance the core competitiveness of enterprises.By defining and improving the development strategy and security measures,it can help DH Pipe Industry Company to develop sustainably in the current complex environment,and also provide reference for other enterprises in the plastic pipe industry to implement strategic management.