| Tonghua Iron&Steel Group Co., ltd(hereinafter referred to as Tonggang Group) is the largest integrated steel company in Jilin Province, Its main business is black metal mining, rolling processing, metal products, dressing, smelting iron and steel, metallurgy, coking, procurement of raw materials and product marketing, mechanical processing and instrument and electrical appliances, chemical products, transport, car repair, import & export trade, technology consultation and so on. In the modern competitive society, Enterprise competitiveness is the guarantee of long-term sustainable development, therefore, it is imperative and necessary to pay attention to enterprise development strategy and maintain stable development of enterprises. Tonghua Iron and steel company was founded in June 1958, restructured with private enterprises in December 2005, in December 2009 private enterprises withdrawed from Tonghua Iron and steel, finally in July 2010 Tonggang combined with Shougang and became core iron and steel enterprises in Shougang.The main products of Tonghua Iron and Steel Group includes Sheet metal, building materials, stainless steel and steel tube. whose products have won the national metallurgical products Gold Award?excellent quality products in the metallurgical industry and the title of famous brand products in Jilin Province. Hot-rolled coil obtained the EU certification, hot-rolled equilateral angle steel and hot rolled products approved by the Chinese classification society. Products in Tonggang are mainly used in fields such as high rise building, machinery manufacturing, highway, water control project, electric power construction, oil exploitation, bridge tunnel.The essay takes Tonggang company as a case, studying the domestic and foreign theoretical results and other iron$steel company's advanced experience, making comprehensive analysis of the current situation of Tonggang company, designing strategic planning which fits Tonggang company, and finally put forward a series of measures for the development of Tonggang company.SWOT?PEST analysis method, Potter diamond model analysis, risk analysis, five forces model are used in this essay. And it makes deep analysis on the present situation and problems, use SWOT analysis method to analyze the advantages, disadvantages, opportunities and threats of tonggang company. And put forward the strategic measures for the development of enterprises.Finally, we put forward a series of measures for the development of Tonggang company to provide adequate protection through measures such as major project, iron ore resources, technical-economic indicator, products, information, finance and safety and environmental protection. |
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