Research On Internationalization Strategy Of SF Rail Transit Equipment Manufacturing Company

The world is undergoing a once-in-a-century transformation.There are a growing number of factors that can affect global trade,including COVID-19,anti-globalization,populism and more.All this has accelerated the restructuring of the world architecture and increased the instability and uncertainty of economic development.At the same time,the competition between great powers has also led to new changes in the international political and economic environment.The international environment has brought great influence to the global rail transit industry.In this case,some countries take infrastructure construction as a social stabilizer to stabilize their own economic development and social employment.So instead,they are implementing a strategy of "strengthening infrastructure construction" that prioritizes rail transit.At the same time,the products of rail transit need to be constantly updated,and the products need to be maintained and maintained throughout the service life of the rail.Accordingly,rail transit market still has bigger development potential.SF rail transit equipment manufacturing company,one of the core enterprises of China Rail Transit manufacturing Group,has been established for more than 120 years,mainly engaged in the development and manufacturing of rail transit passenger equipment.The group is a national high-tech enterprise and China’s high-speed train industrialization base.At the same time,it is also the main manufacturer and export base of subway and light rail vehicles in China.Previously,the Group’s material and financial resources were mainly invested in the domestic rail market.Now,with the Group’s development needs and the saturation of the domestic market,the internationalization of the business strategy is becoming more and more important.Guided by the theory of internationalization strategy,this paper studies the internationalization strategy of SF rail transit equipment manufacturing company by consulting a large number of academic and literature materials.It also analyzes the International strategic environment of SF rail transit equipment manufacturing company.Thirdly,benchmarking international advanced companies and SWOT analysis is used to analyze the opportunities,threats,strengths and weaknesses of SF Company in detail.Based on the above analysis results and the adjusted internationalization strategy of SF rail transit equipment manufacturing company,relevant measures are formulated to ensure the smooth implementation of the internationalization strategy.Finally,the development direction of SF rail transit equipment manufacturing company is summarized as strengthening the existing business capabilities and promoting the PPP general contracting business platform.The internationalization strategy research of SF rail transit equipment manufacturing company in this paper can effectively improve the development and maintenance of overseas market of the company.At the same time,it also has certain reference value for other state-owned enterprises in the same industry to carry out internationalization.