Identification And Prevention Research Of Financial Risk In Merger And Acquisition Of W Real Estate

In recent years,the real estate industry has developed rapidly.The price of real estate in China has been rising,and to a considerable extent,it has exceeded the current level of economic development.Based on the fact that real estate developers are profiting too much,the state has strengthened the regulation of the real estate industry,which has made the real estate gold development era a certain obstacle.At the same time,real estate enterprises have also shown a trend of further expansion of concentration.Some small and medium-sized housing enterprises that arc concentrated in third-and fourth-tier cities are facing increasing pressure for survival,and some real estate companies even have a broken capital chain.Therefore,whether it is active or passive,many housing companies have diversified their layouts,adopting M&A to seek transforming to different industries,opening up new markets and businesses,and seeking new profit growth points to promote the company's longer-term development.However,high retums are always accompanied by high risks.How can enterprises make full use of the synergy of M&A,prevent financial risks of M&A,and successfully enter a new field.By studying the existing typical cross-border M&A cases,and summarize their experiences and lessons.We can provide some meaningful knowledge and reference for the success rate of'other similar M&A casesThis thesis selects W real estate transnational merger of Guangzhou JH network as the object of this study,and uses literature review method,case analysis method and quantitative analysis method for in-depth analysisFirst of all,this thesis expounds the background and research significance of the topic,systematically sorts out the concepts related to M&A and M&A financial risks,briefly reviews the literature review and related theories about M&A motivation and M&A risks;and then based on a large number of reliable financial information to analyze the case,first introduce the two companies profile of the M&A and the whole course of the cross-border merger and acquisition of W real estate,in-depth exploration of the motivation of this cross-border merger and acquisition;and then find the financial risk points in the process of mergers and acquisitions,That is,the valuation risk in the strategic planning stage of M&A,the financing risk in the M&A preparation stage,the payment risk in the M&A implementation stage and the integration risk in the M&A integration stage;then build a risk evaluation model for the case financial risk factors,using the AHP and fuzzy comprehensive evaluation Quantitative analysis of each financial risk factor,and finally obtain the risk of this M&A case;Through the qualitative and quantitative analysis of this case,the corresponding prevention suggestions are put forward Finally summarize the analysis results and shortcomings of the full thesis.