Study On The Corporate And Institutional Banking Strategy Of Bank X Nanchang Branch

Since the reform and opening up in 1978,China's economy has maintained a 41-year high-speed growth,and its economic scale has increased from 367.9 billion yuan to 90 trillion yuan.With the rapid growth of China's economy,the domestic banking industry has developed rapidly and the market competition is unprecedented fierce.In recent years,China's economy has begun to transform from high-speed growth stage to high-quality development stage,which means the adjustment of economic structure and the decline of economic growth rate.At the same time,the global economic situation is becoming more and more complex.The tide of anti-globalization sweeps across the world.The uncertainty of the macroeconomic situation is increasing,and the market expansion is bound to slow down.Under this background,how to maintain a good momentum of development of the corporate and institutional banking is a problem that every commercial bank has to face.Nanchang Branch of Bank X was established in 1993.After more than 30 years of development,its corporate and institutional banking keeps ahead in the market in terms of scale,quality,structure and speed of development.This paper first introduces the definition and characteristics of the corporate and institutional banking of commercial banks,then makes a detailed study on the development of the corporate and institutional banking of Bank X Nanchang Branch,analyses the current situation and existing problems,and uses SWOT analysis to study the internal and external environment of it,such as advantages,disadvantages,opportunities and threats,and uses Porter's Five Forces Model to study X Bank.Based on the analysis of the competitive situation in Nanchang Branch of Bank X,the development strategy of Nanchang Branch of Bank X in the new era is determined.On the one hand,it adopts the cost-leading strategy in the traditional field of the corporate and institutional banking,stabilizes the market share,and maintains the fundamentals.On the other hand,it strives to promote the reform of business model,actively embraces the financial reform,and utilizes the advantage of "group coordination" in the new business field.The region promotes its core competitiveness,promotes the steady and sustainable development of various undertakings,and achieves the leading position in the local financial industry.Finally,this paper also gives four safeguard mechanisms,including risk prevention,team building,cross-sector linkage and scientific assessment,which are helpful to the successful implementation.