Research On The Evaluation Of Tourist Attraction Of Jinan Based On Network Information

With the improvement of people’s life quality and the change of consumption concept,tourism has increasingly become an indispensable activity in life.With the wide spread of the Internet,various information publishing platforms and search engines provide a new way for people to obtain and exchange information.The birth of tourism website is a channel for people who are willing to travel to obtain information about tourism resources,which can help them make tourism decisions.Therefore,more and more network data from tourism websites have become an effective basis for studying the attraction of tourism resources.As an important tourism city,Jinan has unique tourism resources.It started relatively early in the national tourism market,and the tourism industry has been mature and improved,but there are still some problems that cannot be underestimated.In this background,this article selects the Jinan tourism resources as the research object,using literature analysis,analytic hierarchy process,spatial autocorrelation analysis,kernel density analysis and Pearson correlation coefficient analysis,from the resources value,resources,tourism resources development condition influence three aspects has constructed the evaluation index system of Jinan tourism resources attraction,the attraction of tourism resources in Jinan was evaluated,and analyzes the spatial structure of tourism resources of Jinan,the following conclusions:(a)the average attraction score of Jinan’s tourism resources is 0.201,and the overall attraction of tourism resources is relatively low.Among them,the highest is the Baotu spring park is 0.848,the lowest dangerous mountain scenic area is only 0.048.Under different indexes,the ranking of tourism resources is also different.From the perspective of tourism resources development conditions,the top five tourism destinations have undergone significant changes,namely Quan Cheng square,Jinan Huan Cheng park,Jinan museum,Shandong science and technology museum,and Black tiger spring.From the perspective of districts and counties,the four districts and counties located in the downtown area of Jinan city have higher attractiveness.Zhangqiu district and Licheng district are basically equal to the average,while Pingyin county,Shanghe county and Changqing district have lower attractiveness than the average.In terms of different types,the score of natural landscape is greater than the score of cultural landscape is greater than the average score of leisure activities.(b)Jinan tourism resources spatial distribution is very uneven,and attractive in space there are significant spatial autocorrelation,the leisure action classes the highest spatial agglomeration of tourism resources attraction,tourist resources of the natural landscape spatial agglomeration point attractive sex second,and the humanities landscape resource point minimal spatial agglomeration sex appeal.The nuclear density intensity of the attraction of tourism resources in Jinan has a tendency of agglomeration and diffusion from the downtown to the suburbs,and the density gradually decreases,and presents a trend of extending to the eastern region.Other districts and counties do not form density concentration areas,and basically belong to the sparse density areas.In the spatial structure,the core-edge feature is obvious.This spatial structure has a significant positive moderate correlation with the population density and the gross product of the tertiary industry of each district,and a weak positive correlation with the total population and gross product of each district.Based on the above analysis,to improve the attractiveness of Jinan tourism resources,put forward Suggestions for the integration of Jinan tourism resources: maintain the characteristics of Jinan,improve regional tourism products,appropriately increase the network publicity.The evaluation system of tourism resource attraction based on network information provides a new method for the study of tourism attraction,and it is applied to spatial analysis,which has certain guiding significance for the development and development of urban tourism resources.