Research On Enterprise Capacity Sharing Strategy Based On Horizontal Competition

With the rapid development of Internet technology,the matching efficiency of social resources has been rapidly improved.An economic model called the 'sharing economy' is emerging and has received more attention from the investment community and academic groups.In 2016,the concept of the sharing economy entered the "Government Work Report" for the first time,which shows the importance of the state.Manufacturing industries such as automobiles,clothing,computers and toys and service industries,such as auto parts,car rental,hotels,shipping services,logistics services,etc.these industries infiltrate the shadow of the sharing economy.This paper is based on the sharing economy background.We will discuss some questions related to capacity sharing.Capacity sharing strategies are widely used to alleviate supply and demand mismatch problems.In order to studying the performance of capacity sharing strategy,we denote that the two companies are horizontally competitive and mainly discussing two aspects.One is how to design a reasonable contract to coordinate the profit conflict of horizontal competitors in capacity sharing;On the other hand,we considered that the impact of demand disturbances on the decision-making of horizontal competitors' capacity sharing and coordination supply chain.We can get the following main conclusions:First,in the context of horizontal competition and capacity sharing,the revenue sharing contract is introduced to coordinate competition.We compare the equilibrium solutions obtained by competitors sharing capacity to no sharing capacity,it is found that,when capacity sharing exists and total demand can be met by their capacity,the price rises at a low-yield sharing rate and falls at a high-yield sharing rate.However,when capacity sharing exists,total demand cannot be met by their capacity,price competition depends on the intensity of competition and the rate of revenue sharing.Through numerical analysis,it is found that,if capacity sharing exists,the profit of competitors with insufficient capacity will increase.However,the profit of competitors who make full use of capacity increases first,and decreases with the rate of revenue sharing.Therefore,capacity sharing is not always good for competitors who make full use of capacity.In addition,the scope of coordination of revenue sharing contracts decreases with the intensity of competition.Secondly,in the case of capacity sharing and demand disturbance,we discuss three modes of competitors:price and service competition mode(no service sharing);price competition and service capability sharing mode(shared service capability);price and service centralized decision mode(shared service capability).The impact of demand disturbance on service capability under centralized decision mode is greater than on service capability under price competition and service capability sharing mode.It can be seen that when demand disturbance occurs,and the level of service level is better than the centralized decision mode under price competition and service capability sharing mode.Moreover,when the market price competition coefficient is moderate or a relatively small negative demand disturbance occurs,the price competition and service capacity sharing mode have a slightly smaller profit impact(the least profit loss)relative to the other two modes.