Research On Competition Differentiation Strategy Of P Insurance Company's Enterprise Annuity Business

China has entered an aging society,under the trend of increasing demand for the aged,P group has newly established P insurance company to enter the old-age sector business,focus on the business development of enterprise annuity in the initial stage,enterprise annuity has been developing since 2004,accumulated a certain scale,the growth rate of development has slowed down in recent years,but with the rapid growth of the aging population,it will also usher in a broader space for development,in this competitive field,P insurance company started later than other competitors in the market,other subjects have been working on this battlefield for many years,so P insurance company as a new admitter,facing the opportunities and challenges of enterprise annuity market,what competitive strategies should be adopted and how to implement them,give full play to their advantages,enhancing the competitiveness of enterprises,it is of great significance to the development of P insurance company at present.This paper starts from the theory of competitive strategic management,this paper makes a thorough study on the choice of the differentiation strategy of P insurance company's occupational pension business and how to implement the differentiation strategy,the macro and micro environment of P insurance company's occupational pension business is analyzed by PEST analysis method and Five Forces Model,on this basis,the competitive resources and capabilities of P insurance company are analyzed,combining with the applicable conditions of three basic competitive strategies,it is pointed out that the differentiation strategy is the most suitable competitive strategy for the development of P insurance company's occupational pension business,after choosing the differentiation strategy,this paper focuses on investigating and analyzing the importance of the components of the differentiation strategy of P insurance company's occupational pension business from the perspective of customer perception,to provide a scientific basis for the establishment of the implementation plan of P insurance company's differentiation strategy in the next step,To ensure the incarnation of P insurance company's competitive advantage,opening up a new situation in the annuity market.The innovation of this paper lies in choosing a differentiated competitive strategy for the development of P insurance company's occupational pension business and forming a scientific implementation strategy,to enhance the company's competitiveness in the enterprise annuity market,at the same time,it has certain reference and reference value for other newly entering main enterprises to choose annuity business and implement differentiated competition strategy.