Research On The Dilemma And Countermeasures Of The Construction Of Characteristic Town In The Transformation Of Real Estate Enterprises

In recent years,with the regulation of the real estate by the state,the profit space of traditional real estate enterprises has become narrower and narrower,and the development has encountered a bottleneck.The appearance of characteristic town points out the direction for real estate enterprises and provides an opportunity for the transformation of real estate enterprises.Since "characteristic town" is put forward,the main body of the construction operation became the focus of research,the real estate enterprise as the main characteristics of small town construction operation is one of the main body,on the road of transition characteristic town construction showed a strong will,but because in the phase of exploration,a lot of difficulties in the process of transformation,therefore,to study the plight of real estate enterprises transformation characteristic town construction and puts forward strategy is very meaningful.This article first from the real estate enterprise transformation characteristic town construction development present situation,own superiority,the present existence question discusses the real estate enterprise transformation characteristic town construction present situation.From the qualitative and quantitative analysis,this paper discusses the predicament of the transformation characteristic town construction of real estate enterprises,which is mainly the government’s dilemma,the planning and planning dilemma,the investment attraction dilemma,the capital dilemma,the industrial dilemma,the profit dilemma and its causes.In this paper,multiple linear regression analysis is used to study the restricting factors that affect the difficulty of the construction of characteristic town in the transformation of real estate enterprises.Study found that the difficulty of land acquisition,planning and planning,investment,industrial import and difficult operation difficulty,difficulty of financing,talent acquisition difficulty,traditional thinking transformation difficulty,difficulty of profit of real estate development,policy risk,the risk of market fluctuations of real estate enterprise transformation characteristic town construction difficulty has significant positive influence.On the basis of discussing and comparing the experiences of the three famous real estate enterprises in the construction of the characteristic town,this paper summarizes the enlightenment of the construction of the characteristic town in the transformation of the real estate enterprises.Combined with the above research contents,this paper puts forward the countermeasures for the construction of characteristic town with transformation of real estate enterprises,which are mainly that the government should increase support,real estate enterprises should adhere to the scientific principles,innovate the characteristics of town,improve the industrial operation ability,improve the capital operation ability,and prevent risks.