A Research On Transforming Strategy Of Real Estate Consulting Enterprise: Take Yunnan Feiling Maketing&Planing.Ltd For Example

In the year of2007, the global financial crisis had a serious impact on the world’s economy, also infected the economy of our country and the real estate market, the domestic stock market declined greatly, financial assets shrink, the real estate’s bubble and risk appeared, as a pillar of the national economy industry the real estate was an urgent need for the national macro-control to guarantee it’s healthy development, from the year2007to the year2013, our country intensive real estate regulation policy, with the further direction of the real estate market regulation, security housing, credit financing, the policy of credit limit and purchasing limit, the building taxes would exert the market leverage effect, the market’s supply and demand was gradually balance, the real estate industry was facing a new round of shuffle and recombination, as a real estate consulting company-Feilin company treated the real estate enterprises as the main customer, it was under the direct impact of the real estate market fluctuations, sales environment, marketing mode, market change, took a challenge to the traditional business structure, through the study of this article and thinking, we hope that in the new market situation, we would clarify the transformation and development strategy of the enterprise in the future, and enhance our company’s strain capacity and market competitiveness, and obtain the new market’s development opportunities and profits.This article through the analysis of the real estate macro market regulation and control policy and the effect of many years, the real estate consulting the analysis of companies face the political environment, economic environment, technology environment and social environment, combining with the development of Yunnan Feilin marketing planning co., LTD.’s present situation and challenges or problems which the current market facing, and the SWOT analysis of the enterprise, analysis the advantages and disadvantages of the company, the threat they are facing, find the development opportunity, sort out the real estate market developing road in the next stage and the developing trend of real estate consulting companies. Establish the direction for the transformation strategy, development patterns, the countermeasure to the transformation and security system of the Yunnan Feilin marketing planning co., LTD.