G Bank Credit Card Sales Personnel Salary Satisfaction Survey And Improvement Strategy Research

G Bank is one of the first joint-stock commercial banks established in China.In recent years,the competition among the banking industry has become increasingly fierce.These competitions are ultimately the competition of talents.Talents are important intangible assets and the basis and source of survival and development of enterprises.In today's increasingly fierce competition for talents,salary management,as an important component of human resource management and the key to the operation and management of commercial banks in China,is one of the important means of recruiting people to maintain high efficiency and improve their core competitiveness.Effective salary management can stimulate the potential of employees and further improve staffing,which has positive significance for the development of banks.Based on the theory of salary satisfaction,this paper combines the literature research method,the theoretical empirical combination method and other research methods on the basis of the questionnaire survey method,and takes the salary satisfaction of the credit card sales staff of G Bank Credit Card Marketing Center as the research object.Bank credit card sales staff satisfaction with pay,understand the main factors affecting their salary satisfaction.The specific research contents are as follows: First,summarize and analyze the salary concept and basic theory related to salary satisfaction,determine the dimensions of salary satisfaction survey,survey indicators and survey analysis methods;second,according to the actual visit survey G Bank credit card marketing center,Focus on credit card sales personnel,starting from the dimensions of salary system,salary level,salary distribution,salary improvement and welfare level,comprehensively and in-depth investigation of the real situation of the salary satisfaction of credit card sales personnel;third,after sorting out the questionnaire,statistical survey results And analyze it,test the reliability and validity of the document,and finally use the quantitative analysis method to analyze the relationship between the five dimensions of the satisfaction of G bank credit card sales staff and its salary satisfaction;finally,combined with G bank credit card marketing The center's strategic development goals and actual business conditions,analysis and propose an improvement plan to optimize its salary management,hoping to improve the salary satisfaction of the company's credit card sales staff.According to the field survey results of the salary satisfaction of sales personnel of G Bank Credit Card Marketing Center,combined with the current operation analysis of the company,the salary management problems of employees mainly include: lack of advanced salary system,lack of incentives for salary increase,fairness of salary distribution.Sexual weakness,low pay level contrast,and lack of perfection of the welfare system.Using statistical methods to calculate and analyze,there is a correlation between the five dimensions of compensation management and salary satisfaction.Therefore,the G Bank Credit Card Marketing Center should provide targeted and feasible optimization and improvement suggestions for the problems existing in the sales staff compensation management,combined with significant influencing factors,in order to fully improve the satisfaction of credit card sales staff and enhance employees.Work stability.