Study On Inventory Management Optimization Of Li Ning Company Limited

In the context of the New Normal for Economic Development,China's sports product retail companies are not only affected by the economic environment,but also face competition from overseas superior brands under the background of globalization,and the impact of booming e-commerce.The development of Chinese brands in this industry has encountered unprecedented challenges and resistances,and the inventory problems have become increasingly prominent.Solving related enterprise inventory management issues and improving the level of business operations are important means to enhance the vitality and competitiveness of these enterprises.This article takes the stock management of Li Ning,the representative company of domestic sports brands,as the research object.First of all,this article combs the relevant research literature at home and abroad,on this basis,explores the current situation,problems and causes of the company's inventory management,proposes solutions and how to implement them.The content of this article is mainly divided into six parts:First,the background and significance of the research in this article are explained,and the current status of research on enterprise inventory management and supply chain management at home and abroad,as well as the specific research content,research methods,and possible innovation points of this article And deficiencies.Secondly,it discusses the related concepts and models of inventory management and supply chain,and makes a theoretical foundation for the specific research of the case.The third is to introduce the basic situation and development history of Li Ning Sporting Goods Company,and analyze the current status of inventory management of Li Ning Company.The fourth is to study and analyze the existing problems of Li Ning's inventory management and the causes of the problems,and put forward targeted solutions to the inventory management problems.The fifth is to discuss the specific implementation of the solution to Li Ning's inventory management problems.Finally,the conclusion of this article is summarized,reasonable suggestions are made for the optimization of inventory management of Li Ning Company,and it also provides a reference for the inventory management of related companies.