Research On The Innovation And Development Of Small And Micro Credit Of City Business Assisted By Fintech

In recent years,under the background of our government's strongly supporting scientific and technological innovation-driven development,information technologies such as big data,cloud computing and artificial intelligence are developing rapidly,with the close integration of IT technologies,such as big data,cloud computing and artificial intelligence,with financial services,the seamless connection between financial supply and demand has become the norm.The small and micro enterprises account for more than 90%of China's enterprises,contribute nearly 60%of GDP,occupy more than half of China's economic map,is an indispensable part of China's economic development.But due to small micro enterprise operation is not standard,information disclosure is not complete,credit consciousness and some other problems,there is a large information asymmetry between enterprises and banks,which was the mainly capital provider,resulting the commercial banks enable to release their supply funds and small and micro enterprise capital needs are not being met.Big data and other fintech technologies are a double-edged sword,which not only bring challenges to the traditional credit business of commercial banks,but also force them to carry out innovative reform.With the help of fintech technology,commercial banks can significantly reduce information asymmetry and greatly improve risk prevention and control capabilities,constantly highlighting the huge advantages of fintech in solving the financing problems of small and micro credit.This paper takes JS bank's small and micro credit product "tax e financing" as an example,Through the analysis of its model,business strategy and development effect of developing small and micro credit with the help of fintech,the problems of its small and micro financial business are found.The research results show that with the strong support of "bank-tax interaction" and other policies,JS bank takes the lead in launching"tax-e-finance" credit and loan products in the industry by using big data and other fintech technologies,the coverage of small and micro financial services has been broadened,and the number of customers of small and micro enterprises has gradually increased.But as interbank credit products in succession,JS bank first mover advantage is gradually weakened,relative to trade other commercial Banks,small micro credit products pure JS bank credit application condition is harsh,will be part of the tax payment condition is not enough,but is in good condition of small micro enterprises excluded,unable to get JS bank small micro credit support.At the same time,the small and micro credit product system of JS bank is weak,and the universality is not high,which cannot meet the capital demand of small and micro credit at all stages,thus restricting the development of small and micro credit business of JS bank.Based on this,the article finally puts forward optimization suggestions for JS bank's small and micro credit business from four perspectives of big data,block chain,artificial intelligence and financial technology talent team construction.