A Case Study On The Financial Performance Of Ping An Automobile Home

With the development of China's market economy,the competition of enterprises in various fields is becoming increasingly fierce,and enterprises are facing greater pressures and challenges of survival.Mergers and acquisitions can complete the optimal allocation of resources in a short period of time,helping companies to accumulate more wealth.As one of the three major domestic insurance companies,Ping An Group has taken the opportunity to acquire SME in order to improve its operating performance and strengthen the competitiveness of financial holding groups.This paper uses the case study method to study.Firstly,it expounds the background of the topic and the significance of the topic.It summarizes the research status at home and abroad and points out the research methods and innovations.Starting from the theoretical basis of M&A and the introduction of M&A financial performance,the research method of this paper is proposed and the performance evaluation method and performance evaluation of Ping An M&A car home are pointed out.At the same time,this paper introduces the basic situation of China Ping An and the car home and the merger and acquisition process,points out the motivation of the M&A event,and focuses on the financial performance changes of China Ping An Company after the acquisition of the car home company,using financial indicators analysis.The law and non-financial indicator analysis method analyzes in detail the changes in the performance of the M&A parties before and after the merger.In order to analyze the changes of various indicators before and after the merger and acquisition of the two companies,this paper sorts out the data of 2014-2018,and concludes that the overall situation of the car home after the acquisition of Ping An is good,which not only expands the operating model but also promotes the future development direction and overall business strategy of both parties.Finally,by analyzing the case of China Ping An's acquisition of a car home,this paper gives some inspiring suggestions for the same type of enterprise mergers and acquisitions in China,clarifies its own strategic planning,rationally selects the M&A target,and establishes the correct M&A motives.Assess the value of the target company;focus on the integration of various resources after the merger,including finance,personnel,strategy and culture;diversified management to enhance the brand effect.The research results obtained in this paper can provide reference for the management of related enterprises.