The User Value Needs Of Apparel Merchandising And Application Analysis

Apparel product planning has attracted the attention of enterprises in recent years.The reason is that with the development of the apparel industry,product planning has become more and more critical in the retail service industry,brand ecology,and brand value communication.In the operation of the entire value chain and operation mode of brand operation,product planning serves as a bridge,and plays a synergistic role in business and work.It is also a bridge for brands to connect with consumers.China's apparel market has gone through the opportunity-oriented stage of extensive horse racing,to the stage of regional market hierarchy,and then to the stage of development of distribution channels,especially to the stage of retail brand competition.In this continuous business iteration process In China,the brand has established and formed a more systematic operation mode.In the competitive environment of different models and different markets,in the entire operating value chain system of clothing brands,the connotation of product planning is becoming more and more specific,and certain granular and pixel-level elements have been formed.For fine operations,To play an important guiding basis and reference is also a necessary condition for the future integration of digital industries.The current product planning is based on the strategic planning and presentation of commodities around user value.It has the characteristics of refinement,specificity and flexibility,and is the value chain of clothing brands.In the face of uncertainty and the most important node of market environment changes driven by short-cycle iterative evolution,the rationality of commodity planning will affect the efficiency and results of the entire value chain.This article starts from how to respond to consumer needs,and explores the basic principles and logic of product planning.On the basis of logic cognition and frame cognition,through the use of element analysis method,logic analysis method,case analysis method,practical research method and other common methods to carry out analysis and research,and to find how to find a context in this Relationships,understanding paths,and solutions to build a more specific and granularly optimized cognitive framework.Through the analysis of the user's needs and the application of the clothing life solution,the visual presentation and expression of the brand value of the commodity strategy is realized,which provides a specific and effective way to establish a brand value that accurately matches the customer's needs and the characteristics of the application life scene.Interpretation.