Slightly On Merchandising Right

The thing can be merchandised more and more in society of commodity economy. How to know the phenomenon and solve the trouble in practice, there exists different opinions in law world. The article models scientifically the concept of Merchandising Right, and clarifies its internal and external content by new means. The article clears further its basic nature as new intellectual property and solves its status in law system. The article distinguishes it from personality of traditional civil, copyright, patent, trademark right and unfair competition law through different angle, aspect, and domain. The article discusses the reason of its insufficient protection in China law. The article put forward its legislative plan, to push ahead its course in China, by way of comparing the law of America, Japan, Britain and German, also through using the experience and case of other countries. The article applies scientific research methods of comparing analyze, drawing lessons from history, law economy research, explaining law.