| In the era of mass entrepreneurship and innovation,entrepreneurial enterprises have become a driver of social and economic empowerment and national economic development,injecting fresh blood into social progress.As enterprises,they must participate in market-based competition.In a highly competitive modern business society,how to survive and develop in the early days of the establishment of the enterprise,and build a relatively mature and perfect business model with strong anti-risk capabilities is a question that entrepreneurs and related practitioners should ponder.Peter Drucker once pointed out that the competition of modern enterprises is the competition of business models.The fundamental way to improve the competitiveness of startups is to establish excellent business models.A large number of business cases at home and abroad have also shown that an excellent business model is more important than pure product and service innovation.Judging that a startup that has just been established and does not have a large amount of physical assets and operating results,extracts and evaluates its business model elements,and becomes a good choice for reasonably estimating its future development trend and launching investment activities.For this research,The actual evaluation content is to judge whether the startup has the potential and kinetic energy to resist risks and develop steadily.Essentially,it is to evaluate the robustness of its business model.This study first collected a large number of domestic and foreign business model related literature and theoretical knowledge about start-ups.Through the study of the literature,first of all,it defines the concept of start-up enterprises and business models and roubness.Then through studying the literature of business model evaluation,the existing business model evaluation theory research is divided into three categories:Based on the characteristics of business model,based on micro components and based on the macro overall system.The premise of scientific evaluation is a set of authoritative evaluation index system.Based on the principles of innovation,growth efficiency,profitability,separation,stability and inclusiveness,this study uses the grounded theory method to conduct in-depth,coding analysis on the collected interview data of start-up enterprises,and constructs the audition of the evaluation index system of business model of start-up enterprises.On the basis of qualitative extraction of evaluation indexes,this study uses the method of R-cluster-coefficient of variation to conduct quantitative screening of the index system,to ensure the simplicity of the index system and avoid repeated evaluation.Then this paper studies the establishment of the evaluation model,considering the fuzzy and uncertain characteristics of the evaluation object in this study,combined with the grey theory and fuzzy theory,constructs the grey fuzzy evaluation model.Because there are many qualitative indexes in the evaluation indexes,the MA-OWA operator weighting method based on the majority aggregation theory is adopted to analyze the results of expert scoring scientifically and determine the reasonable weights for each index.Finally,Z enterprise is selected as the research object of municipal administration,and relevant data are collected through second-hand data collection,enterprise leaders interview and other ways,and the established evaluation model is used to evaluate its business model's roubness.At present,there are still a lot of gaps in related research on business model evaluation,and the related concepts have not yet been clarified.In order to effectively improve the competitiveness of China's start-ups and ensure the healthy and stable development of start-ups,start-ups should fully consider their business models that have not yet been fully launched or have been put into operation,find weak points and improve them in a timely manner.The purpose of this study is to provide theoretical guidance for the improvement of the business model of startups. |
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