Research On The Development Of Organic Fragrant Rice Industry Under The Background Of Thailand 4.0 Strategy

Today's world agriculture has entered the era of digital and intelligent development,especially the rapid development of Internet technology and Internet of Things technology,and the agricultural digital revolution has quietly arrived.Based on this,the Prime Minister of the Thai government proposed the development strategy of "Thailand Agriculture 4.0" for the rapid development and transformation of agriculture.The development direction of Thai Agriculture 4.0 is to realize the market management of agricultural digitization in the environment of today's digital economy,avoid the use of price and other administrative means to interfere in the market,and promote the standardized management of Thai agricultural products,so as to enhance the international competitiveness of Thai agriculture and farmers,Cooperatives and the core competitiveness of agricultural SMEs.Thailand's organic fragrant rice is the leading product of Thailand's rice export,and it is the most competitive variety among Thai agricultural products.Therefore,the development of Thailand's agricultural 4.0 strategy first focuses on the development of organic fragrant rice.Based on the development requirements faced by the rapid transformation of organic fragrant rice under the "Thailand 4.0" strategy.This article has conducted in-depth and detailed research on the Thai organic fragrant rice industry chain and future development direction Mainly adopt case study methods,take the organic fragrant rice base planting development example of Yasothon Province in Thailand for more than 40 years as the research object,use field research,empirical analysis and other methods to study the current status and development opportunities of the Thai organic fragrant rice industry chain,and combine production capacity.Analyze and demonstrate the development of organic scented rice under the background of Thai agriculture 4.0 with the theory of marketing.Explored and analyzed how to make full use of the local advantages and brand effects of Thai organic fragrant rice,seize the good opportunity for the growing consumption of organic fragrant rice,increase planting area,increase farmers income,promote the transformation and upgrading of Thai agricultural industry,and make Thai agriculture effective,integrate into the overall national development strategy of Thailand 4.0.“One Belt,One Road”policy proposed by China has provided a good opportunity for the Thai government to promote organic fragrant rice.The Chinese market,as the world 's largest consumer market,and rice,as a staple food on the Chinese consumer' s table,have received high attention.With the continuous improvement of the living standards of the Chinese people and the pursuit of higher nutritional value and food safety,consumption of organic food in Thailand will continue to increase.